Shahzad Paracha

Shahzad Paracha is a UX professional with hands-on experience shaping product experiences across digital platforms. His work centres on connecting user research, design decisions, and measurable outcomes — translating the often-subjective world of UX into concrete, data-backed signals that product teams can act on.

At Jinnah League '23, his session equipped students with a practical framework for selecting and applying the right UX metrics — from task completion rates and error frequency to Net Promoter Score and time-on-task — helping them think like product designers rather than just developers.